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Marketing Strategies That Get Results.
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Trusted by top brands across industries
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ACCELERATING REVENUE AND CUSTOMER GROWTH FOR B2B TECH COMPANIES
REV YOUR ENGINES BECAUSE IT’S TIME TO
OVERCOME GROWTH CHALLENGES AT RECORD SPEED
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![](https://b2454598.smushcdn.com/2454598/wp-content/uploads/2024/05/quote-black-right-small-img.png?lossy=1&strip=1&webp=1)
We need fresh eyes and new approaches to hit our next level of growth.
![](https://b2454598.smushcdn.com/2454598/wp-content/uploads/2024/05/record-speed-img-2.png?lossy=1&strip=1&webp=1)
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There’s got to be a way to convert people faster than this!
![](https://b2454598.smushcdn.com/2454598/wp-content/uploads/2024/05/record-speed-img-3.png?lossy=1&strip=1&webp=1)
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Busy execs shouldn’t be wasting time and money winging it with half-baked marketing like this. We need an expert.
![](https://b2454598.smushcdn.com/2454598/wp-content/uploads/2024/05/record-speed-img-4.png?lossy=1&strip=1&webp=1)
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![](https://b2454598.smushcdn.com/2454598/wp-content/uploads/2024/05/quote-black-right-small-img.png?lossy=1&strip=1&webp=1)
…with their marketing alone. We’ve got the superior product, but they’re getting all the limelight.
![](https://b2454598.smushcdn.com/2454598/wp-content/uploads/2024/05/record-speed-img-5.png?lossy=1&strip=1&webp=1)
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![](https://b2454598.smushcdn.com/2454598/wp-content/uploads/2024/05/quote-black-right-small-img.png?lossy=1&strip=1&webp=1)
There’s got to be a way to generate more revenue from our current audience and marketing activities, but how?
![](https://b2454598.smushcdn.com/2454598/wp-content/uploads/2024/05/record-speed-img-1.png?lossy=1&strip=1&webp=1)
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We need fresh eyes and new approaches to hit our next level of growth.
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There’s got to be a way to convert people faster than this!
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Busy execs shouldn’t be wasting time and money winging it with half-baked marketing like this. We need an expert.
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…with their marketing alone. We’ve got the superior product, but they’re getting all the limelight.
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There’s got to be a way to generate more revenue from our current audience and marketing activities, but how?
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![](https://b2454598.smushcdn.com/2454598/wp-content/uploads/2024/08/strategic-partner-img.webp?lossy=1&strip=1&webp=1)
Hi, glad you're here
Lillian Pierson: Your strategic partner for growth
She brings ample experience leading revenue-driving global launches and building high-performing teams. Lillian stands out for her customer-centric approach, drive for exceptional results, & commitment to her clients’ success.
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FROM BARRIERS TO BREAKTHROUGHS
MULTIPLY YOUR GROWTH IN THREE EASY STEPS
BRAND ASSESSMENT & STRATEGY DEVELOPMENT
Marketing without strategy is a recipe for disaster.
I’ll dig deep to uncover your leaky buckets and untapped opportunities. Then I’ll build an evidenced-based strategy for unlocking next level growth.
LEADERSHIP & ADVISING
Without execution, strategy is dead.
I’ll be your long-term growth partner, overseeing execution and leading your team through every step that’s required to achieve success.
PREDICTABLE, REPEATABLE LONG- TERM GROWTH
Gone are the days of spray-and-pray marketing.
Sit back, relax, and enjoy more cost effective customer acquisition and an increasing volume of new leads on an ongoing basis.
BRAND ASSESSMENT & STRATEGY DEVELOPMENT
LEADERSHIP & ADVISING
PREDICTABLE, REPEATABLE LONG- TERM GROWTH
Comprehensive Fractional CMO Services
Fractional CMO Services
Marketing Consulting
The Power Hour
Fractional CMO Services
Add a battle-tested marketing executive to your team to lead marketing for your business on a part-time basis. First come, first serve. Limited availability.
Marketing Consulting
Get the strategic marketing support that you need for your short-term projects. This can include, but is not limited to, digital marketing campaign strategy…
The Power Hour
This 60-minute intensive session is a laser-focused, private marketing advisory session for the startup founder who wants an actionable plan to….
Accelerating Growth for Visionary Tech Companies
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Early-Stage SaaS Startups
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GROWTH-STAGE SAAS SCALE-UPS
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ESTABLISHED Technical Consulting Agencies
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Early-Stage SaaS Startups
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GROWTH-STAGE SAAS SCALE-UPS
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ESTABLISHED Technical Consulting Agencies
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MY SERVICES ARE CUSTOM-TAILORED TO YOUR GROWTH OBJECTIVES
The power of fractional marketing leadership
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Driving growth & impact at scale
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Grew top-of-funnel channels from 0 to ~700,000.
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Educated ~2 million tech workers through partnerships and digital products.
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Supported 10% of Fortune 100 companies.
WHAT CLIENTS ARE SAYING ABOUT LILLIAN
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Frequently Asked Questions
What type of companies do you support with your Fractional CMO services?
My Fractional CMOs services are ideal for the following 3 types of clients:
- B2B tech startups that EITHER have a dedicated marketing team in place (at least 5 people, either full-time team members or contractors) – OR – have a budget in place to hire for executional support. This service is ideal for companies that aren’t quite ready to hire a CMO on a full-time basis, but that know they still need executive-level expertise to guide your marketing / growth strategy and team.
- You’re in need of temporary marketing leadership while you work to hire a full-time CMO or VP of Marketing for your company.
- You need to build a full-time in-house marketing team and you’d prefer to save time by having an experienced marketing executive define the roles for which to hire, and to hire high-performing personnel to fill those roles.
What budget is required for engaging your services?
Can you detail your fee structure and invoicing process?
What if my company doesn't have a marketing team?
What industries do you primarily serve?
Could you explain what the word 'Fractional' means in your services?
How does your work arrangement function?
What are the top benefits associated with hiring a Fractional CMO?
- Cost efficiency: By hiring a fractional CMO, you gain access to executive-level marketing expertise without the hefty compensation package that’s required to hire a senior marketing leader on a full-time basis. The average salary for American fulltime CMOs is $352,281, but the range typically falls between $304,669 and $429,040. (source: Salary.com – Nov 27 2023). Clearly, on a comparative basis, the Fractional CMO model represents significant savings.
- Strategic allocation: A common issue that I’ve seen companies face is over-investing in full-time senior roles for strategy development, leading to these individuals spending a majority of their time on executional tasks. A fractional approach allows for a balanced investment between strategic leadership and executional roles, thus ensuring optimal resource allocation.
- Diversity of insights: By hiring a fractional CMO that’s worked across many industries, you’re ensuring that you get access to the most innovative ideas and successful tactics that work from one domain to another. This will enrich your marketing approach with the breadth of perspectives you need to thrive.