The Convergence Blog

A STRATEGIC RESOURCE HUB TO HELP TECH STARTUP LEADERS

Dynamic Pricing Tactics for B2B Tech Companies

Explore dynamic pricing strategies for B2B tech companies, leveraging AI and market data to enhance profitability and customer satisfaction.

Top 10 Claude MCP Servers for Marketing

Explore the top 10 Claude MCP servers that enhance marketing efficiency through automation, data analysis, and seamless integration.

B2B Marketing ROI Benchmarks 2025

Explore the key B2B marketing ROI benchmarks for 2025, highlighting effective strategies, channel performance, and industry insights for measurable growth.

Freemium vs Free Trial: Choosing for Self-Serve Growth

Explore the differences between freemium and free trial models to find the best approach for driving self-serve growth in your business.

The Power Of Strategic Startup Partnerships In Growth

Lovable vs Replit – Which AI Assistant Is Better for Marketing Automation?

Explore the differences between two AI assistants for marketing automation: ease of use versus customization, and find the right fit for your needs.

The 4 Best Revenue Models For Startups in The Tech & Data Space

Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options — comes complete with real-life examples & clear explanations on how these models elevate a startup from struggling to a scalable and profitable one.

Omnichannel Analytics and Channel Scoring for MORE SALES AND LOWER CHURN

Improve sales, reduce churn, and increase ROI by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.

The Secret To Building AI Software That Actually Sells

Want to secure early sales and establish a customer base before full market release? Learn how by reading up on preliminary market research, monetization through initial service offerings, and effective strategies for pre-launch and product launch.

The Best Revenue Models for Startups in the Tech and Data Space

Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options -- comes complete with real-life examples and clear explanations on how these models elevate a startup from struggling to a scalable and profitable.

Driving growth & impact at scale

Grew top-of-funnel channels from 0 to ~750,000.

Educated ~2 million tech workers through partnerships and digital products.

Supported 10% of Fortune 100 companies.