What is a GTM Engineer: The Modern Revenue Systems Role (with Diagrams)
Curious what is a GTM Engineer? Read this to learn how GTM Engineers design tracking, automation, and data pipelines to turn messy tool stacks into predictable, scalable revenue systems.
SegMetrics Attribution Tool: How to Stop Direct/Unknown in 15 Minutes a Week
Stop misattributed Direct/Unknown traffic with a 15-minute weekly SegMetrics audit. One attriibution tool to fix UTMs, pixels, redirects, and CRM mapping to restore accurate attribution.
When Your Customers Keep Asking for the Wrong Product
How Daphne Tay pivoted Bluente from language learning to enterprise translation by following customer pain instead of founder vision
Website Visitor Identification in 2026: What Works, What’s Hype, and the Best Tools to Use
Company vs person-level visitor ID, realistic match rates, top tools, compliance rules, and a 5-step workflow to turn anonymous website traffic into qualified leads.
Best Go-to-Market Engineer Services 2026: Data-Mania vs Six & Flow vs Kalungi (Technical Execution Focus)
Compare GTM technical execution for B2B tech: data-driven audits, HubSpot/CRM consolidation, and T2D3 SaaS playbooks to choose the right partner.
GTM Motions for 2026: 10 Repeatable Workflows for Lead Capture, Outbound, and CRM Sync
Turn intent signals into predictable pipeline with 10 repeatable GTM motions covering lead capture, multi-channel outreach, and CRM sync.
How to Build a Go-to-Market Process Flow: 8-Step Playbook for IT Services Firms
A practical 8-step GTM playbook that turns IT services from referral-dependent to repeatable growth—define value, target segments, price, sell, and optimize.
IT Services Firm GTM Benchmarks 2026: Pipeline Coverage Ratio, Win Rate by Vertical, and Sales Capacity Utilization
Measure pipeline coverage, win rates by vertical, and sales capacity utilization to boost sales velocity and reverse stagnating IT services growth.
Why I’m Now Focused on Interim CMO Services (And What That Means for Your Startup)
The scope creep problem I couldn’t solve with project work, and how interim CMO services changed everything
Why 97% of GenAI Projects Succeed at Align AI (While 95% Fail Everywhere Else)
The automation success formula nobody’s talking about: process clarity beats fancy tech every single time
The AI Due Diligence Checklist: Why Your Series A Could Take 60+ Days Longer
Series A fundraising can drags on for 60+ extra days when founders don’t have an AI due diligence checklist. This post breaks down what changed after recent settlements and what readers should audit now
Interim CMO: What It Is, When to Hire, Cost + 30/60/90 Plan
What an interim CMO does, when to hire one, typical costs, and a practical 30/60/90 day plan to stabilize marketing and prepare a successor.
AI Marketing Personalization: The Practical System (Data → Decisions → Lift)
Build a data-to-decisions AI personalization system: unify first-party data, modularize content, enforce privacy, and scale from rules to generative AI.
AI Search Analytics: The Metrics + Dashboard You Need to Track LLM Visibility
Brands must track citations, accuracy, and AI-driven referrals — visibility in LLMs now determines buyer consideration.
Top-Down Market Sizing: Step-by-Step TAM/SAM/SOM (with Examples + Template)
Step-by-step top-down market sizing to calculate TAM, SAM and SOM with examples, scenarios, a template, and common pitfalls to avoid.
The AI Founder’s Guide to Pricing Transparency (With Real Product Teardowns)
Pricing transparency can be a huge make-or-break deal with customers. Here are some lessons that all AI startups should learn from…
AI Business Context: The Missing Layer Behind Strategic Visibility in LLMs
LLMs often misrepresent or ignore brands. Build consistent entity context—schema, terminology, proof, and citations—to improve AI visibility and accuracy.
B2B Marketing Budget Benchmarks (2026): Spend Ranges + Allocation Templates
Practical 2026 B2B marketing budget benchmarks, allocation templates, and a bottom-up budgeting method to align spend with revenue, CAC, and LTV.
Data Monetization Platforms: Categories, Use Cases, and How to Choose
Compare five platform types—marketplaces, commerce, clean rooms, embedded analytics, and infrastructure—and learn practical criteria to choose and evaluate them.
Fractional CMO vs GTM Engineer vs Agency: What Startups Actually Need
Compare Fractional CMOs, GTM Engineers, and marketing agencies to see whether your startup needs strategic leadership, technical systems, or execution support.
Fractional CMO for Startups: The GTM Engineering Approach (Systems, Not Campaigns)
How a Fractional CMO uses GTM Engineering to build automated, repeatable revenue systems—strategy, instrumentation, and a 30-60-90 plan for startups.
