The Convergence Blog
The Convergence Blog
A STRATEGIC RESOURCE HUB TO HELP TECH STARTUP LEADERS
5 Sustainability Trends That Are Shaping Tech Marketing in 2025
Explore the top sustainability trends transforming tech marketing in 2025, from circular economies to AI-driven solutions.
Omnichannel Strategy: Challenges for SaaS Firms
Explore the challenges SaaS firms face with omnichannel strategies and discover effective solutions for data integration and customer experience.
Scaling Data Integration for AI ROI Forecasting
Unlock the potential of AI ROI forecasting through effective data integration, addressing challenges and leveraging modern tools for success.
Top-Down Market Sizing for Tech Startups
Learn how to effectively size your startup's market potential using top-down analysis for better investor insights and growth strategies.
AI-Powered ROI Forecasting with Data Sync
Unlock the power of AI and real-time data sync for more accurate ROI forecasting and smarter marketing decisions.
Freemium vs Free Trial: PLG Strategy Guide
Explore the differences between freemium and free trial models to enhance your Product-Led Growth strategy and boost conversion rates.
AI-Powered ROI Forecasting with Data Sync
Unlock the power of AI and real-time data sync for more accurate ROI forecasting and smarter marketing decisions.
Freemium vs Free Trial: PLG Strategy Guide
Explore the differences between freemium and free trial models to enhance your Product-Led Growth strategy and boost conversion rates.
10 AI Personalization Tools for Personalized Marketing
Explore 10 powerful AI personalization tools that boost revenue, enhance customer loyalty, and improve marketing strategies for tailored experiences.
A/B Testing Frameworks for Email Personalization
Explore top A/B testing frameworks for email personalization, comparing features, integration, and pricing to boost engagement and ROI.
Customer Feedback Loops for PLG Success
Customer feedback loops are crucial for product-led growth, driving improvements and enhancing user satisfaction through actionable insights.
How AI Powers Dynamic Segmentation for ROI
Explore how AI-driven dynamic segmentation enhances marketing strategies, boosts ROI, and addresses the limitations of static methods.
How to Use Data to Build a Personalization Engine for Your SaaS
Learn how to leverage customer data to create a powerful personalization engine that boosts SaaS growth, retention, and conversions.
How Do Marketplaces Make Money & How to Monetize Yours
Explore diverse revenue models for marketplaces, from transaction fees to subscriptions, and learn how to maximize profitability without compromising user experience.
Why Every Business Needs an AI Marketing Strategy to Stay Ahead in 2025
Transform your marketing operations with an AI marketing strategy that drives unparalleled efficiency and effectiveness.
How to Choose Cross-Channel Attribution Tools for Maximum Impact
Learn how to select effective cross-channel attribution tools that enhance marketing insights and optimize revenue tracking for B2B companies.
The 4 Best Revenue Models For Startups in The Tech & Data Space
Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options — comes
complete with real-life examples & clear explanations on how these models elevate a startup from struggling to a scalable and profitable one.
Omnichannel Analytics and Channel Scoring for MORE SALES AND LOWER CHURN
Improve sales, reduce churn, and increase ROI by scoring and prioritizing your sales and marketing channels based on their performance. This tactical blog post instructs on how to get it done.
The Secret To Building AI Software That Actually Sells
Want to secure early sales and establish a customer base before full market release? Learn how by reading up on preliminary market research, monetization through initial service offerings, and effective strategies for pre-launch and product launch.
The Best Revenue Models for Startups in the Tech and Data Space
Are you ready to start monetizing some SERIOUSLY profitable new revenue models in your startup? Read up on powerful revenue model options -- comes complete with real-life examples and clear explanations on how these models elevate a startup from struggling to a scalable and profitable.
5 Essential Customer Acquisition Pillars For Scoring High-Ticket Sales In Your Tech Startup (with offer ideas & how-to tips)
Adopt this customer acquisition framework to sign dramatically more high-ticket deals -- comes complete with examples & how-to tips.
Leveraging Content Marketing for Startup Growth: What Every New Founder Needs to Know (Incl. Tech Startup Marketing Budget Details)
Learn to leverage content marketing for startup growth, improved brand equity, and better ROI -- comes complete with actionable insights on content types, budget allocation, and practical tips to start and maintain effective content marketing strategies.
10+ Tech Startup Ideas: Products, Services & Tech Business Models For Early-Stage Startup Founders!
Learn to strategically position your startup for go-to-market success. This blog post covers practical strategies for generating marketable startup ideas, clarifying customer profiles, identifying value propositions, and selecting appropriate business models.
Calculate Customer Acquisition Cost: A Startup Guide
Learn how to calculate customer acquisition cost accurately with our comprehensive startup guide, including expenses and marketing channel considerations.
Driving growth & impact at scale
Grew top-of-funnel channels from 0 to ~750,000.
Educated ~2 million tech workers through partnerships and digital products.
Supported 10% of Fortune 100 companies.
