[PODCAST] AI in B2B Marketing Success in 2024

learn about ai in b2b marketing

[PODCAST] AI in B2B Marketing Success in 2024

Achieve more efficient growth and support better strategic decision-making with the latest insights from our podcast episode featuring Lillian Pierson. Learn how innovative platforms like Humanic leverage generative AI to enhance user engagement and retention, automate personalized responses, and drive product-led growth.
Picture of Lillian Pierson, P.E.

Lillian Pierson, P.E.

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In this episode of Digital Transformation Success, we chat with Lillian Pierson, a fractional CMO with extensive experience in the B2B tech space. Lillian shares insights into digital transformation success, product-led growth, and the impact of data and AI in B2B marketing strategies.

From influencer marketing to product validation and building communities, Lillian’s expertise sheds light on the dynamic landscape of modern marketing. Join us for a deep dive into strategies for exponential growth and the importance of aligning product and marketing efforts.

Whether you’re a founder, leader, or marketing enthusiast, Lillian’s insights are sure to inspire and inform. Tune in and gain valuable insights from a seasoned marketing professional.

 

3 Knowledge Bombs on AI in B2B Marketing in 2024

  1. Generative AI’s Transformative Impact: Generative AI technologies, such as those capable of producing text, images, and videos, are revolutionizing marketing and content creation by enabling rapid, high-quality output and personalized customer interactions. This automation not only increases efficiency but also drives deeper customer engagement and loyalty.
  2. Market Validation and Product Market Fit: Thorough market validation, including market research, competitive analysis, and voice of customer surveys, is essential for developing products that truly meet customer needs. Skipping this step can lead to significant financial losses and product failure, highlighting the importance of validating ideas before heavy investment.
  3. AI-Driven Personalization and Retention: AI-driven platforms like Humanic combine predictive analytics with generative AI to create personalized user experiences that enhance engagement and retention. By automating tailored responses to user behavior, these technologies support product-led growth and reduce the need for constant human intervention.

 

In This Episode, You’ll Learn

06:14 Built marketing automation for SaaS products’ growth via Humanic AI.

09:12 Strategy type impacts growth, not strategy itself.

12:36 Retain, build loyalty, and upgrade new users.

16:50 Proper research ensures successful business ventures.

17:48 Retrofit SaaS product, multi-criteria decision-making, market research.

23:29 About Lillian’s new book, The Data & AI Imperative: Designing Strategies for Exponential Growth

 

Links & Resources Mentioned In This Episode:

 

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HI, I’M LILLIAN PIERSON.
I’m a fractional CMO that specializes in go-to-market and product-led growth for B2B tech companies.
Apply To Work Together
If you’re looking for marketing strategy and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
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HI, I’M LILLIAN PIERSON.
I’m a fractional CMO that specializes in go-to-market and product-led growth for B2B tech companies.
Apply To Work Together
If you’re looking for marketing strategy and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
I'M INTERESTED
Get Featured
We love helping tech brands gain exposure and brand awareness among our active audience of 530,000 data professionals. If you’d like to explore our alternatives for brand partnerships and content collaborations, you can reach out directly on this page and book a time to speak.
Join The Convergence Newsletter
See what 26,000 other data professionals have discovered from the powerful data science, AI, and data strategy advice that’s only available inside this free community newsletter.
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