The 4 Types of Data Analytics

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The 4 Types of Data Analytics

Picture of Lillian Pierson, P.E.

Lillian Pierson, P.E.

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(A vlog post on data analytics)

This vlog piece was filmed in Penang, Malaysia and introduces viewers to the 4 types of data analytics.

The 4 Types of Data Analytics

Descriptive

  • Answers the question, “What Happened?”.

Diagnostic

  • Commonly used in engineering and sciences to diagnose “what went wrong?”.

Predictive

  • Used to predict for future trends and events based on statistical or mathematical modeling of current and historical data.

Prescriptive

  • Used to tell you what to do to achieve a desired result.
  • Based on the findings of predictive analytics.
Learn more about big data and data science in my newly released book, Data Science for Dummies. We also offer online classes for people who want to quickly and cheaply learn how to get started in doing data science.
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HI, I’M LILLIAN PIERSON.
I’m a fractional CMO that specializes in go-to-market and product-led growth for B2B tech companies.
Apply To Work Together
If you’re looking for marketing strategy and leadership support with a proven track record of driving breakthrough growth for B2B tech startups and consultancies, you’re in the right place. Over the last decade, I’ve supported the growth of 30% of Fortune 10 companies, and more tech startups than you can shake a stick at. I stay very busy, but I’m currently able to accommodate a handful of select new clients. Visit this page to learn more about how I can help you and to book a time for us to speak directly.
I'M INTERESTED
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We love helping tech brands gain exposure and brand awareness among our active audience of 530,000 data professionals. If you’d like to explore our alternatives for brand partnerships and content collaborations, you can reach out directly on this page and book a time to speak.
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